While leading the Pennsylvania Lottery account, Chris was a steadfast client service champion. He was instrumental in driving the implementation of whole brand ideas that seamlessly integrated online and offline channels, a strategy that proved to be a game-changer. This approach led to remarkable sales growth, with his efforts contributing to a 28.9% increase in sales over four consecutive fiscal years. This culminated in a record-setting $4.13 billion in sales for the fiscal year 2015-16, underscoring Chris' ability to drive substantial revenue growth through strategic planning and meticulous execution.

At the helm, Chris authored a strategic, multi-year marketing vision and growth plan titled "Leave No Player Behind," which expanded the client contract and aimed to modernize owned properties, expand social media participation, optimize messaging, and enhance player engagement. This comprehensive approach elevated brand visibility and engagement, strategically positioning the Pennsylvania Lottery to effectively meet the evolving needs of its diverse player base.

View “Leave No Player Left Behind” Plan