Chris' marketing leadership and brand management skills transformed Liokareas Olive Oil from a five-generation family operation into a thriving business recognized for its exceptional quality and heritage. Leveraging competitive research, Chris developed a brand framework and messaging strategy, introducing Liokareas to a broader audience. His groundbreaking campaign at the 2019 Pittsburgh Home and Garden Show resulted in a 41% increase in event sales compared to the previous year.

To enhance brand accessibility and visibility, Chris then implemented a comprehensive digital marketing strategy, including a total website overhaul and a behavioral targeting strategy to increase sales, average order value, and improve the retention rate of current customers. Under his leadership, Liokareas saw a 66% increase in online sales within the first 90 days, solidifying the brand as a household name synonymous with quality and tradition.