When Michael Chow, a famous restaurateur turned NEO-pop artist, conceived a larger-than-life art exhibition as an homage to his father, it demanded a larger-than-life campaign. Chris demonstrated his integrated marketing expertise to bring Michael Chow: Voice for My Father's campaign to a larger-than-life attendance record. Chris led a comprehensive campaign that utilized an organic social media strategy, print, digital display ads, online video, and cinema advertising, married with an impressive live, public art activation to captivate and engage Pittsburgh's Cultural District.

Under Chris's leadership, the campaign successfully generated over 8 million social media impressions and achieved a 12% lift in attendance. This effort showcased his ability to deliver impactful results through strategic, multi-channel marketing efforts, enhancing the exhibit's visibility and the museum's overall visitor engagement.

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