Before it rebranded as NAI Burns Scalo, there was Burns Scalo Real Estate. As Director of Marketing & Brand Experience, Chris spearheaded the comprehensive rebranding of Burns Scalo Real Estate, a significant project that unfolded over a year. Considering the employees' connections to the original brand, its legacy, and future aspirations, Chris worked closely with the Owner and CEO, Jim Scalo, to develop a strong brand identity with minimal internal resistance.

Chris' efforts resulted in a cohesive and impactful rebrand that resonated with both internal stakeholders and external audiences. His team designed and developed a new website, created compelling brand campaigns, and presented a new brand line — A Luxury Real Estate Firm, and the tagline — Shaping Spaces That Shape Lives. This successful rebrand made waves in the local market, generating press and significant social chatter, underscoring the lasting impact of his strategic and thoughtful approach to brand management.