Andy Warhol challenged all conventions, and The Andy Warhol Museum embodies this spirit through the Wage Warhol brand campaign. Chris played a pivotal role in this dynamic and multifaceted initiative, blending Warhol's artistic legacy with contemporary marketing strategies, captivating and engaging diverse audiences. The campaign successfully drove record attendance in June, July, and August, leveraging integrated marketing tactics to create a powerful and cohesive brand presence that resonated deeply with visitors.

Chris' strategic involvement included key integrated marketing tactics, including a mass transit takeover, transforming buses, subway stations, and transit shelters into vibrant canvases showcasing Warhol's iconic style during the two-week long Pittsburgh Arts Festival. This strategic approach highlighted the ability to deliver whole-brand ideas that drive action, ensuring the campaign's remarkable success.